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    <loc>https://www.brockcurrie.com/blog/scalable-vendor-revenue</loc>
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      <image:title>blog - Scalable Vendor Revenue</image:title>
      <image:caption>Those responses were plotted as Van Westendorp price charts to identify an acceptable price range and a likely optimal price point.</image:caption>
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      <image:title>blog - Scalable Vendor Revenue</image:title>
      <image:caption>Beyond general pricing, the work also included segmentation to ensure pricing and packaging could scale across different vendor profiles. Segmentation dimensions: Vendor success rate Vendor size Vendor service radius Vendor number of services</image:caption>
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      <image:title>blog - Scalable Vendor Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - Scalable Vendor Revenue</image:title>
      <image:caption>Equally important: we designed Growth as a self-serve upgrade, positioned as an add-on within checkout (VMS/compliance flow). That made revenue scalable without relying on incremental sales headcount—another investor-friendly trait.</image:caption>
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      <image:title>blog - Vendor Onboarding - Make progress visible and self explanatory</image:title>
      <image:caption>We introduced a clear checklist style structure that explicitly separates what is completed versus what still needs action. Each requirement has a visible state and a single call to action so the vendor never has to guess what the next step is.</image:caption>
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      <image:title>blog - Vendor Onboarding - Clarify which PMC the vendor is becoming compliant for</image:title>
      <image:caption>We made the PMC context unavoidable in the UI. Vendors can immediately see the PMC name and supporting context that reinforces legitimacy and builds trust. This acts as social proof and reduces the anxiety of uploading sensitive documents without knowing who they are for.</image:caption>
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      <image:title>blog - Vendor Onboarding - Reduce document upload to one step</image:title>
      <image:caption>We simplified the multi step upload experience into a one click upload motion. The goal was to remove unnecessary interaction cost and eliminate the chance that vendors drop off between steps or fail to complete the upload.</image:caption>
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      <image:title>blog - Vendor Onboarding - Improve statuses so completion is unmistakable</image:title>
      <image:caption>We updated status language and visual indicators so vendors understand exactly what happens after upload. We also clarified the difference between uploading a document and submitting the compliance package, making the final submit step explicit and impossible to miss.</image:caption>
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    <loc>https://www.brockcurrie.com/blog/using-open-apis-to-reduce-time-to-value-customer-onboarding</loc>
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    <lastmod>2025-12-16</lastmod>
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      <image:title>blog - Reducing time to value - What the tool imports: The tool supports multiple CSV driven workflows, each aligned to real onboarding needs.</image:title>
      <image:caption>Reservations import A multi phase flow that can optionally cache property fees when fees are disabled in the CSV, create a lead with embedded financial overrides, post transactions when payment data exists, and optionally update VRBO attribution. Past reservations import A workflow designed for historical data constraints. It creates a temporary property and a temporary reservation in the future, then patches the reservation to the historical dates and the real property, posts transactions if needed, and finally deletes the temporary property. This keeps the system consistent while still allowing accurate history. Property import and update Creates new properties or patches existing properties based on CSV inputs, including key identifiers such as Airbnb listing IDs when required. Airbnb import Updates Airbnb specific property fields, uploads photos by URL, and writes rich property descriptions through the descriptions endpoint. Amenities import and delete Creates amenities per property from CSV rows and supports bulk deletion by amenity UID. Property descriptions import and update Imports localized long form descriptions in a single structured template so customers can update content at scale.</image:caption>
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      <image:title>blog - Reducing time to value - What the tool exports: Export is a first class feature to support round tripping and bulk edits.</image:title>
      <image:caption>Export properties Pulls all properties for an agency, then fetches details per property and produces an Excel output. Export amenities Exports amenities per property into a CSV that includes amenity UID and descriptive fields. Export descriptions Exports full description fields into a CSV so customers can edit copy in bulk and re upload.</image:caption>
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    <loc>https://www.brockcurrie.com/blog/making-proof-of-concepts-with-vibe-coding</loc>
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    <lastmod>2025-12-16</lastmod>
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      <image:title>blog - Creating valuable light weight tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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